Campus and Community Planning has just launched some fun videos about cycling to / on campus, and are trying to distribute as widely as possible to students and the cycling community. They focus on safety and resources available for cyclists in a unique way.
The main video is here (with links on the page to the others): http://www.youtube.com/watch?v=pgedQQJ5wNA&feature=c4-overview&list=UU327M9im1ba32Pv32LR118w
The messaging we are using is: Cycling is a quick and fun way to get around campus! Check out this video for everything you need to know about cycling at UBC, or visit planning.ubc.ca/ibikehere #ibikehere
Community and Online Engagement Coordinator
Campus and Community Planning